The top brands in the Feminine Care Category were trying to capitalize on the insight that women wanted to exercise but doing so on their periods was a challenge. U by Kotex launched products specifically designed for bodies in motion taking inspiration from athletic wear to deliver a unique femcare product experience. As a result, in a recent study of 40,000 shoppers, U by Kotex Fitness was voted product of the year beating out its competition, managing to grow the category with minimal cannibalization.

 

As the Design Manager of U by Kotex at Kimberly-Clark, Sarah led all the packaging and product graphics work for the North American Market. She also collaborated with the cross-functional, marketing agency team to share assets, input on all creative, and drive consistency for the brand.

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To see images and my full portfolio please email me sarah@brand-simply.com